Editorial and Circulation Research
Editorial content is the engine that gathers your unique readers together, united by common interests, wants and needs. Editorial research keeps your finger on the pulse of your evolving readership and ensures that your content remains fresh and delightful.
Research helps your editorial staff gather objective feedback from your readership and offers guidance to steer your editorial mission forward over time. Through editorial research, staff have the opportunity to work directly with readers to fine-tune covers, develop new content, test new formats, and quickly gather detailed feedback on innovations and new directions.
Editorial surveys answer questions like:
- What cover topics, photos, and layouts are most inspirational?
- Where can content be trimmed or expanded?
- How notable are new layout and design treatments?
- Are readers receptive to online distribution and online offereings?
- How can website content better relate to print content?
- What is the reaction to new content and innovation?
- Who are our key competitors?
- Where do we excel? Where do we need to sharpen up?
Accelara’s survey professionals work with you, your editorial and publishing team, and your consultants to develop the research program and content that provides the information required to chart the course forward on a year-to-year basis.
Where editorial content defines your publication, circulation management places that content in your reader's hands. Circulation research helps improve the efficiency of your efforts by taking a close diagnostic look at the programs and tactics used to encourage new readership, renewal, and gifting. Circulation research answers questions like ...
- Why do some readers renew while others don't?
- Who responds to one offer, who to another?
- How can we improve renewal rates?
- Where should we prospect for new readers?
- What identifying geodemographic characteristics that can guide the search for new readers?
- What are the motivations that cause readers to accept our offers?
- How can we strengthen gift-giving at various times of year?
- How can we improve ?
- Where should we change our program to keep up with evolving markets and changing demographics?
Circulation research shines a spotlight on the mechanics of your circulation program, and examines reactions to the themes and tenor of the appeals you use. The goal is to provide guidance that allows circulation efforts to quickly discriminate between high and low-response groups and focus efforts where they will garner the greatest returns.
Every once in a while, high-level strategic research is required to restage and reposition a publication, or to launch a new publishing venture. Stepping out in a new direction is a perilous enterprise. Some loyal customers will be left behind; prospective new markets remain untested and untapped. Designing a successful transition plan calls for a different kind of research entirely. With 25 years of high level custom qualitative and quantitative research experience, Accelara can provide a range of innovative, insightful research to address questions at the core of a publication's future directions.
Accelara's custom research division delivers high-level custom supports strategic planning for new market and new product development, product launch and restaging to publishing consultants and publishers ... visit our custom research site, http://AccelaraResearch.com for more information.
To learn more, call 800-717-4503 or email info@accelara.com. Ready for a free bid? Register here and save on the cost of your next surveys.
