Advertiser-Sponsored Research brings your two audiences together – advertiser and reader, offering a means to cement relationships in both directions. Advertisers learn about reader reactions to their products, services, ideas and ad presentation, and readers benefit from products and services tailored to serve their best interests.
Multi-client advertiser studies allow several parties to share the expense as well as the data gathered in common question areas. At the same time, proprietary questions and reports allow each participant access to private information to support competitive strategies.
Ad Recall Studies are very important to advertisers. Ad recall studies look at detailed reader responses to advertising in a specific issue to answer questions about:
- Ad memorability and memorable components of ads
- Reaction to ad message lines
- Influence of ads in product and product category preferences
- Actions taken in response to ads within a specific issue
- Brand recognition developed through advertising in publication
- What do advertisers want from a publication?
- How do they decide to invest in one publication versus another?
- How is your publication perceived in the market?
Improve your success among advertisers and and strengthen your competitive position. To learn more, call 800-717-4503 or email info@accelara.com.
Ready for a free bid? Register here and save on the cost of your next surveys.
